Hotel Bocachica is a 1950s hotel located on Caletilla Beach, a very popular spot for families and locals in Acapulco. Its surrounding neighborhood, Las Playas, used to be the place where the original jet set traveled to, but now it is quite run-down.

For the hotel, we renovated the original building and added new local design elements and techniques. The vicinity has developed its own, very particular physiognomy. Locals often use 1960s modern images and ideas and revitalize them in their own understanding, mixing in new tropical handiwork and design concepts, and this is what we tried to develop throughout the entire hotel’s architecture, interiors, and furniture, as well as in its graphic identity (stationery, website, and so on).

To our surprise, the hotel has begun to gain interest with groups of people who wouldn’t have thought of Caletilla as a cool place to be before. Maybe it is true that the texture of the past has an exclusive, aristocratic aura that no scenery or makeup can reproduce, and maybe that is what can make a place desirable.

Acapulco, Guerrero, Mexico (under construction)

In collaboration with José Rojas

links: http://joserojas.info

         http://www.hotel-bocachica.com